Marina Bay Sands will partner with Lewis Hamilton to launch his lifestyle brand Plus44 (+44) and his non-alcoholic agave spirit Almave in Southeast Asia. The collaboration will coincide with Singapore’s upcoming race weekend.
A New Dimension for Hamilton’s Brands
The partnership introduces a new aspect of Hamilton’s global influence, showcasing his ventures in fashion, art, and wellness. Hamilton, a seven-time Formula One World Champion, expressed his excitement about joining forces with Marina Bay Sands.
“I’m excited to join forces with Marina Bay Sands to introduce +44 and Almave to Team LH and audiences throughout Southeast Asia,” Hamilton said. “Singapore is a city that I always love returning to, and I’m grateful for the support from Marina Bay Sands in providing an incredible platform to bring these brands to life through memorable experiences.”
Exclusive Streetwear and Art Collection
The Southeast Asia premiere of Plus44 will feature a limited-edition streetwear capsule collection, Plus44 Marina Spaceport, designed in collaboration with Singaporean artist Jahan Loh. The collection draws inspiration from racing culture and Jahan’s signature Spaceman art, offering a unique Singaporean perspective on racing aesthetics.
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Available exclusively at The Shoppes at Marina Bay Sands and online at plus44.world, the range includes hoodies, tees, shorts, jerseys, and a celestial camo tracksuit, all adorned with the Spaceman motif. A bespoke art collection will accompany the clothing line, merging culture, sport, and art.
Non-Alcoholic Agave Spirit and Culinary Experiences
The collaboration also marks the Southeast Asia launch of Almave, a non-alcoholic agave spirit co-founded by Hamilton and Master Distiller Iván Saldaña. Crafted in Mexico using traditional distillation methods, Almave will be featured in Marina Bay Sands’ Zero Edit programme, which highlights premium alcohol-free options.
During race week, from October 8 to 15, 2026, guests can enjoy The Lewis, a signature zero-proof cocktail co-created with Hamilton. Marina Bay Sands will also introduce The Almave Circuit, offering bespoke Almave cocktails during the same period. Almave bottles will be available for purchase at The Gift Shop from October 8 to 15, 2026.
Beyond race week, The Lewis will remain available at Marina Bay Sands from October 16, 2026, to September 2027.